Independent expertise. From soil chemistry to AI.

Verdeon is an independent consulting practice founded by Henk Smith PhD — 30 years across turf management, crop protection and agricultural chemistry, brought to bear on the problems in front of you.

Three ways to work together.

  • Essentials: Strategy Snapshot

    A rapid, high-impact engagement to get you moving. We review your current situation and deliver a concise action brief — priorities, quick wins, key risks and recommended measurements — with a working session and a follow-up to hold momentum.

  • Growth: Program Build & Coach

    An executive-level partnership: Henk operates as your fractional head of innovation and operations. End-to-end delivery across strategy, systems, partnerships, digital and commercial enablement — backed by staff training and leadership alignment, with quarterly outcome reviews.

  • Transform: Integrated Partner

    Hands-on support to design and implement the right program for your operation — workflows, systems or digital tooling. A practical roadmap, piloted improvements, and team coaching, with regular check-ins and metrics you can see.

Not sure where to start?

Let's talk about your operation.